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Facebook lead ads can help you get high conversion rates. However, there may be many people who have never heard of lead ads before or don't know how to use them. In this article, we will explain the purpose of using Facebook lead ads, their advantages and disadvantages, and how to set them up with images . If you want to develop new ways to attract customers via the web, please use this as a reference. What are Facebook Lead Ads? Facebook lead ads are ads to acquire "leads," or potential customers. Acquiring leads is very important in web marketing activities, and collecting as many leads as possible leads to an increase in the number of contracts. By using Facebook lead ads, you can obtain names, phone numbers, email addresses, and other information about potential customers , which can then be used for lead nurturing and future marketing activities.


Intended Use Here are some examples of how you can use Facebook lead ads: Marketing use: Identify the attributes of targets who could become your company's fans Increase conversion rate: Encourage downloads of PDF documents and brochures Event attraction: Use as an application form for your own events Since it can collect user information, it can be widely used for analyzing user attributes and behavior Ireland Phone Number List distributing company materials, and even attracting customers. Differences from general web advertising The difference between Facebook lead ads and regular web ads is whether or not you are directed to another site after clicking . In a typical web ad, when you click on it, another website will open and you will have to enter your name, phone number, email address, etc. to complete the task. However, this method makes it cumbersome to enter all this information, which increases the chances of users abandoning the ad.



On the other hand, with Facebook lead ads, when a user clicks on an ad, instead of taking them to another site, a submission form opens within Facebook. What's more, the form already contains the information registered with Facebook, saving you the trouble of having to fill it out from scratch. Examples of suitable products Examples of products that are suitable for distribution through Facebook lead ads include: Corporate White Papers Materials related to your products and services Regularly distributed email newsletter For leads who are interested in your company, you can increase your conversion rate by creating an attractive PDF document that allows them to dig deeper and make it available for download. Although it does not directly lead to contracts or sales, it is used because it can increase the number of potential customers. On the other hand, products that are not suitable for Facebook lead ads include invitations to face-to-face seminars or requests for materials on qualification courses or schools. After entering their information, it is unlikely that they will immediately sign up for a paid service whose details are not yet known.
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